Hello, and welcome
Choosing who to trust with something as significant as a home loan isn't a small decision. Here's who you'd be working with.
I'm Maureen — a finance and mortgage broker, and the person behind TruLend Financial Services.
I've spent more than two decades in financial services, and in that time I've learned that lending is rarely about products or interest rates. It's about helping people make informed decisions with clarity and confidence, at moments in life that genuinely matter.
My work is about aligning finance to real life plans and long-term outcomes — whether that's your first home, the next one, an investment that builds toward something bigger, or the finance behind a business you've worked hard for. I love being part of those milestones.
Here's what I'd love you to know before we start: you don't need to have it all figured out. You don't need to know what LVR or LMI means, and you certainly don't need a perfect spreadsheet. That part is my job. Yours is simply to tell me what you're hoping to achieve.
And please ask me anything. There's genuinely no such thing as a silly question here.
Two decades, and how I got here
I began in retail banking, where I learned what genuinely good client service looks like — and spent years leading teams to deliver it.
Moving into broking widened what I could offer. Rather than one bank's products, I could look across a panel of lenders and find the arrangement that actually suited the person in front of me. That's still my favourite part of the job.
Away from work you'll find me with my family, outdoors, travelling when I can, or catching up with friends.
Why TruLend exists
Everything on this page comes back to these two things.
My vision
That every Australian has someone they trust with their finance at every stage of life — someone they can rely on, happily refer to the people they love, and come back to as their goals change.
My mission
To make sure every client understands their options and feels confident in their decisions, with lending that supports their home, their lifestyle and their long-term plans.
What you can expect from me
Clarity over jargon
You'll understand every option, and the reason behind the recommendation.
Your goals first — always
I'll recommend what's genuinely right for you, even when that's “wait” or “stay put”.
Guiding you at every stage
First home, next home, refinance, investment, business finance — I walk the whole journey.
Supportive, never pushy
The “let's chat” door is always open, and I'll meet you wherever you're up to.
I do what I say
I follow through. Every call, text and email is answered within one business day, and you'll never have to chase me for an update.
Built on trust
This business grows through referrals and genuine care, and I never take that for granted.
You'll never be doing this alone
A home loan is rarely just a home loan. Over the years I've built a network of professionals I trust — conveyancers and solicitors, building and pest inspectors, buyers and vendor advocates, accountants and financial planners — so that whatever comes up along the way, there's someone good to point you to.
You're always free to use your own people, of course. But if you'd rather not go hunting, just ask. Every introduction I make is one I'd be happy to make to a friend, and there's never any obligation.
Sound like someone you could work with?
No obligation, and nothing you need to prepare. Just a conversation about what you're hoping to do.